The fifth largest wine producing country in the world is Argentina. Of the South American wine producing countries, Chile is probably the first country that we saw on the scene in Alberta. Argentina, over the past decade, has been coming on fast and furious. Ten years ago, we were lucky to see a few wines from the country. Now when you wander into your local liquor store, Argentina is very prominent.
The Spanish were responsible for bringing a large number of the vines to this part of the world. Through the years,it has also been presumed that the Italians were responsible for bringing many Italian varieties like Sangiovese, Barbera, Nebbiolo and others. However, these days, one cannot say Argentina without thinking Malbec (sometimes written as Malbeck). Argentina has the largest planting of Malbec vines in the world. And although this grape variety has taken hold in this part of the world, it too used to call Bordeaux home. It is still planted in France, most notably in Cahors, but there are still some outcroppings in Blaye, Bourg and Entre-Deux-Mers and some other regions including South-West France.
Argentina is also known for having the largest concentration of high-altitude vineyards. In Europe you will see the upper limit for planting vineyards to be approximately 1,600 feet. Argentina, on the other hand, has a number of vineyards planted at 5,000 feet and one vineyard planted at 9,000 feet. While the vast majority of vineyards are not at the nosebleed level, it is quite amazing to think of vineyards planted at that height. While vines are grown in many regions of Argentina, the vast majority of the vineyards and wineries are located in the province of Mendoza. This region is said to account for about two-thirds of wine production in the country.
Foreign investment and partnerships has also played a role in the wine industry over the past couple of decades. From Chateau Lafite-Rothschild (Bordeaux), Moët, Mumm, and Piper-Heidsieck (Champagne), Martini & Rossi (Italy), Concha Y Toro and Montes (Chile), GernotLanges-Swarovski (Austria) and many more. These people from far and wide bring not only their investment, but their expertise.[1]
Flying winemakers have also had an impact on the wine industry in Argentina, as well. Especially insofar as the export market is concerned. It is not prevalent, but it is evident. A ‘flying winemaker’ is basically a winemaker/consultant who may have customers not just in his/her local market, but literally all around the world. It is a term created by an English wine merchant, Tony Laithwaite.[2] One of the most famous flying winemakers is Michel Rolland of France.
We are just going to touch on the flying winemaker subject, because it is an article all unto itself. Basically, the expertise of winemakers from various regions around the world is imported to assist a winery in making their particular brand of wine. Just in the same way an expert in the oil industry or tech industry is sent halfway around the world to help their particular industry in China or Russia or wherever. Now there is an argument whether this globalization, or as some refer to as the ‘homogenization’ of the wine industry is a good thing. We won’t get into that right now, but let’s just say it is part of the wine world today.
As we see it, Argentina has had a big impact on wine drinkers. Invariably when Richard and I are doing an event or tasting, 30+ percent of people will say that they drink Argentinean Malbec. It used to be ‘Australian Shiraz’. My how things change. Hey, and that is a good thing. Change is good. Trying new wines? How can you go wrong with that? What a great segway into our winery this week. Norton Winery of Argentina. They have brought two new wines into our Alberta marketplace. To introduce them to us, we have Norton Winery’s Eduardo Swinnen joining us for Winesday June 1.

Norton Winery got its start over 115 years ago when an English engineer, Mr. Edmund James Palmer Norton, fell in love with this region. He imported vines from France and started the first winery south of the Mendoza River.
In 1989 an Austrian businessman, GernotLanges-Swarovski was “convinced of the high potential of Argentina as well as of its international prospects”. He purchased the winery and since that time, Norton has received “international awards and honorable mentions in recognition of its quality”[3]
Everything about this place seems top notch. “The concept of “precision viticulture” applied on the farm consists in using state-of-the-art technology to analyze each vineyard in detail. That is why satellite and air images are used in order to analyze the reality and potential of each area, so as to adjust work to suit its needs.”
The red grape varieties grown at Norton include: Malbec, Merlot, Cabernet Sauvignon, Petit Verdot, Barbera, Sangiovese, Syrah and Pinot Noir. The white varieties: Torrontés, Chardonnay, Sauvignon Blanc, Semillón, Chenin Blanc and Riesling.
The lifespan of the vines run about 80 to 100 years of age. The Norton vineyards have a good proportion of “aged” vines. This enables them to make some of their high end wines.
Now here is another huge investment. “Our winery features more than 4,000 French and American oak barrels, where the wine matures and evolves in touch with wood under the attentive eye of the enologist until reaching its optimum ripeness. One third of those barrels are replaced on a yearly basis.” That is a ton of money in barrels.
The wine is bottled and stored underground where the temperature ranges from 10c to 15c. The cellar currently holds 500,000 bottles, but it has a capacity of twice that amount.
There is what Bodega Norton calls a “Historical Cellar”. This is where wines dating back to 1935 are stored. Of course they are kept under lock and key.
The environmental aspect of the company is front and centre, as well. “All actions adopted at Bodega Norton are in line with our philosophy whereby we recognize ourselves as part of nature and return
what it gives us through its fruits, which allows us to produce higher quality wines year after year.
Our strong commitment to Environmental care translates into the actions adopted at our Winery every day.” This includes: use of ecological bottles, solid waste recycling, efficient use of water, carbon emission reduction, energy conservation and more.
So that gives you a bit of an idea about the company. Let’s try these new wines.
Norton Barrel Select Sauvignon Blanc
Winery: Bodega Norton
Vintage: 2010
Location: Luján de Cuyo, Mendoza, Argentina
Blend: 100% Sauvignon Blanc
Tasting: Wednesday, June 1, 2011 - 4:00 - 7:00 p.m

As we head into summer (yes it really is coming), here is a nice light easy sipping wine to have on your deck. Although 90% of this Sauvignon Blanc was fermented in stainless steel 10% was in French oak. That still gives it nice refreshing notes to enjoy
Winemakers notes: “Greenish yellow with golden hues. Aromas of green apples and tropical fruit. Complexity given by notes of vanilla, coconut, toast and a smoked touch.”
Food Pairing:
Oyster appetizers;Asparagus with Lemon and Butter; Apple and Leek Stuffed Pork Tenderloin
CSPC: 742735
Price:
$13.99 (Minus Winesday 10% discount.)
*Price correct at time of printing. Price subject to change without notice
Norton Barrel Select Malbec
Winery: Bodega Norton
Vintage: 2010
Location: Luján de Cuyo, Mendoza, Argentina
Blend: 100% Malbec
Tasting: Wednesday, June 1, 2011 - 4:00 - 7:00 p.m.
…and here is the Malbec. As we mentioned, these Norton Barrel Select wines are the newest kids in the Norton family to come to Alberta.
The average age of the vines used for this wine is 15 to 30 years. Only 50% of this wine was aged in first and second used French oak barrels. So there will be lots of nice fruit in this wine.
Tasting notes from the winery: “Deeply red with violet hues. Aromas of ripe red fruits, cassis and pepper.Sweet on the palate, friendly tannins with spicy flavours.Very good persistence.”
Food Pairing:
Lamb Burgers Topped with Mâche Salad; Grilled Steak with Fresh Corn Salad; Sausage Pizza
CSPC: 742736
Price:
$13.99 (Minus Winesday 10% discount.)
*Price correct at time of printing. Price subject to change without notice
Born in the USA… they were born in the USA… That is where we are heading next week. Get your passport ready.
[1] Oxford Companion to Wine
[2] Oxford Companion to Wine
[3] Norton website