Sherbrooke Sips with R&R: Tequila - Mexico
Tuesday, October 18th, 2011
The word Tequila is said to be a term derived from the ancient Nahuatls, and has being variously interpreted as “the place of harvesting plants,” “the place of wild herbs,” “place where they cut,” “the place of work”. The word comes from the Nahuatl ‘tequitl’ (meaning to work, duty, job or task) and “tlan” (place). Some other sources say it comes from the name of the natives - “Ticuilas” or “Tiquilos”. The tequila name also refers to the city, the municipality, the hill and the volcano to it of the state of Jalisco: Tequila.[1]
No matter what the origins, I don’t think there are too many words that give you a picture of a ‘par-tay’ and ‘shots’ like the word ‘Tequila’. People seem to either love it or not. When someone says that they don’t like it, Richard and I will tell them ‘you just haven’t found the right one yet’.
Everyone seems to have a story about Tequila so you know I have one too. It isn’t a normal kind of story (that isn’t surprising is it?). I was on a tasting panel at the ALCB (Alberta Liquor Control Board) a number of years ago. Products were submitted to ‘the Board’ for sampling by different panels. The members of each panel would write their comments about the products and the results were given to the head of our department. On one such panel we were given Tequila to sample. I can remember it like it was yesterday. When I tasted the tequila I wrote “I have never eaten rotten socks, but I can only imagine this is what they would taste like”. Well the head of our panel, Len DeBruin, busted up laughing when I gave him the sheet. It turns out that I wasn’t the only one with a similar reaction. They discovered that instead of bottling the body of the product, some heads/tails must have made their way into the bottle, which shouldn’t be in there. Not good, to say the least. Of all the different Tequilas that we have tried over the years, there was only that one bad experience. Since that time, Richard and I have had some awesome Tequila.
Just a note: We often get asked how many brands of Tequila are there? As of October 10, 2011 there are 1181 brands of Tequila.[2] That is a lot of shots!!
Aside from a few years in the early 2000’s and 2009, the production of Tequila has grown significantly. The consumption of Tequila both in Mexico and in export markets has also increased exponentially. Mexico’s largest market is the U.S.A., which represents over 108 million liters of Tequila sold. Canada represents almost 2 million liters sold. The demand for Tequila has tripled over the last 15 years.[3] Spain alone has increased its imports by more than 500%. That is a massive increase. One would have to wonder if Mexico can keep up with the demand. 100% Agave Tequila sales surpassed Mixto Tequila sales almost 4 years ago. There is a big difference between the two types of Tequila. What are they… you ask?
Tequila School
There are basically two types of Tequila: 100% Agave and Mixto (mixed). Mixto Tequila contains a minimum of 51% Blue Agave. The other 49% comes from other sugars (usually cane sugars). There are other products allowed in Mixto Tequilas such as: caramel colour, oak extract flavouring, glycerin, and sugar based syrup. In addition, since 2006 Mixto Tequila may now be bottled outside of the Tequila territory. Labelling laws are fairly strict. When you read the label you can tell whether it is 100% Agave or Mixto. If it is 100% Agave is will say “Tequila 100% de agave” or “Tequila 100% puro de agave”. A Mixto label will just say ‘Tequila’.
Tequila Silver (otherwise known as: Blanco, Plata, White, or Platinum)
A Silver Tequila is a clear, typically un-aged 100% Agave spirit that shows the true nature and flavours of the Agave plant. Two things can happen to this spirit once it has been distilled: It may be bottled right away or it may be stored in stainless steel tanks for a number of weeks. There are a few ‘Blanco’ products that may be aged for up to 2 months, but that represents a small number.
Tequila Gold (also known as: Joven or Oro)
Generally speaking Gold Tequila is typically a Mixto. They are less expensive and are used quite often in bars and restaurants for mixed drinks.
Like everything else in the world, however, there are exceptions. A “Gold” or “Joven” Tequila can also be the result of blending a Silver Tequila with a Reposado and/or Añejo Tequila, while keeping the 100% Agave classification.
Tequila Reposado
A Reposado can also be referred to as “rested and aged”. The Tequila is aged in wood barrels or storage tanks between 2 months and 11 months. There is a bit of a colour change, as well. There is a slight golden tone and you can notice the light wooden notes on the Tequila. Normally American or French oak are the barrels of choice. Although some may be aged in bourbon, whisky, cognac or wine barrels to add some different characteristics.
Tequila Añejo (extra aged)
Tequila may be classified as an “Añejo” after it has been aged for 1 year. The distillers even have to follow regulations on the size of the barrels. Not more than 600 liters. The flavour becomes more richer and complex.
Tequila Extra Añejo (ultra aged)
This is a relatively new classification. This was added in 2006. The regulation is that any Tequila labeled “Extra Añejo” must have been aged more than 3 years in barrel/containers with a capacity of no more than 600 liters. Now you see a much darker and richer colour and the taste is very smooth and even more complex than the Añejo.
School is almost out. One other interesting tidbit. The term used to describe the person who harvests the Agave plant is a “Jimador”. These ‘Jimidors’ are described as artisans. They know what the perfect time is to harvest the plant. They use a tool (pictured right) called a Coa, which has a long wooden handle with a sharp circle blade at the bottom. These people are pretty darn fast. A Jimador can harvest a plant in 60 seconds or less. The fastest Jimador in Mexico can harvest one in 20 seconds. In one day the harvest for each Jimador will be several hundred, which can average more than 5 tons. [4]
Now on to our fabulouso product this week. Right now we would like to introduce you to Mr. Uriel Arnaiz. Mr Arnaiz is the Commercial Director at Baluarte Spirits (USA). He is going to be your host on Wednesday, as Richard and myself are unable to be with you that day (sniff sniff). We will be with you in ‘spirits’. Here is some information about Uriel’s wonderful products.
Tequila Baluarte Blanco
Producer: Baluarte Spirits
Location: Mexico
Alcohol: 40%
Tasting: Wednesday, October 19, 2011 - 4:00 - 7:00 p.m.
Baluarte Spirits was founded in 1997 and is 100% Mexican owned. The name Baluarte is Spanish for “Stronghold”.
Tequila Baluarte Blanco is 100% pure Agave and is double distilled.
“Baluarte takes the legend along, the Mexican eagle knight, combined with its nocturnal life (our black color, night’s black symbol), and the name Baluarte comes from the flagship symbol, the ship which is followed by others.” Baluarte is handmade in the traditional process and absolutely no chemicals are added.
Enjoy this libation with some Mexican food, as an aperitif or just with friends.
CSPC: 739704
Price:
$68.99 (Minus 10% Winesday discount)
*Price correct at time of printing. Price subject to change without notice.
Tequila Baluarte Reposado
Producer: Baluarte Spirits
Location: Mexico
Alcohol: 40%
Tasting: Wednesday, October 19, 2011 - 4:00 - 7:00 p.m.
The Baluarte Reposado is first aged for 60 days and then aged in white oak barrels for up to 11 months. Like the Blanco, it is hand-made in the traditional process and no chamicals are added. Strictly a pure product.
Recently “The Fifty Best” (a group who rate spirits, restaurants, beer, cigars and other wonderful delights) rated reposado tequila, one of the fastest growing Tequila categories. The Baluarte came up with a shiney gold medal. Way to go.
So come join Uriel at Sherbrooke this week and partake in some great tasting Tequila.
CSPC: 739703
Price:
$74.99 (Minus 10% Winesday discount)
*Price correct at time of printing. Price subject to change without notice.
[1] Baluarte website
[4] www.tequila.net











































