
Wha-cha at by’? Newfoundland and Labrador… otherwise known as my home sweet home. Richard is an honourary NL’er, because he married me. No, there was no kissin’ a cod or a puffin’s arse involved (Okay by’s. No bloody jokes here, okay?) I guess there has to be an upside when you marry someone a little off the wall. I have lived in Alberta for some 25 years now, but as anyone will tell you, when you are ‘from’ somewhere else, ‘home is always home’. My home town is St. John’s (click play)
Okay, so let’s get one thing straight ‘the rock’, as it is affectionately called, is not all rock. Although, ‘tis true that there are miles and miles of rocky shorelines, we also have sandy beaches, scads of freshwater lakes (good for troutin’ and havin’ a wee dip), codfish (although not too much lately), wild berries galore like blueberries, partridgeberries (a.k.a. lingonberries) bakeapples (a.k.a cloudberries) and tons more (we make wine out of those berries). We have smiles and laughs galore along with a wicked sense of humour. Scenery… the most amazing scenery. Did I mention moose? Holy cow have we got moose. If my memory serves me correctly I believe there is just shy of 510,000 people and 100,000 moose. Now I could be off a smidge or two. Oh Rex Murphy! Did you know this beguiling brilliant whit is a native of NL? Allan Hawco. Do you know who Allan is? Allan is the co-creator of The Republic of Doyle on CBC. (Season 3 is coming up in January 2012) It is a great show and shoudn’t be missed. Like all who are proud of their homes, I could go on and on and for those of you who know me really well, you know I am not kidding. As I say quite often, ‘I could talk the paint off the wall’. Richard is always wondering if there is an ‘off’ button… just kidding.
Now I am going to bring up cod (known in Newfoundland simply as ‘fish’). What in heaven’s name does cod have to do with rum? Quite a lot, actually. If it wasn’t for the abundance of cod way back when, there wouldn’t have been any trading done for the ol’ black rum. Let’s get on with it.
WHAT IS RUM, ANYWAY?
It all starts with sugar cane, which itself has a storied history. Sugar cane is often associated with Brazil, Barbados, Jamaica, Demerara Guyana, Dominican Republic, Puerto Rico, India, Asia and many other beautiful places. It has been said that Christopher Columbus brought sugar cane to the Caribbean islands during his second visit to the Americas. It became a very important part of the economy for the islands, and for many it still is today. Sugar was so important in Europe centuries ago, that at one time almost one-third of the economy was based on the product. Who says that sugar is not addictive!!!
Sugar cane is actually a type of perennial grass. It needs a temperate or tropical type of climate to thrive. Once the sugar cane reaches 10 - 12 feet in height, it is cut (manually or by machine) and then crushed to obtain the sugar cane juice.
Once the juice has been captured, it is fermented to make a sugar cane wine that is called ‘vesou’. When the fermentation is completed, the ‘vesou’ is distilled. Although most do not use this method, it is one of the practices in the French West Indies. The rum made from this process is called ‘Rhum Agricole’.
The second manner of production is to cook the juice and reduce it down to syrup. This syrup is also a sweetener, but may be fermented and distilled to produce rum. The advantage to a distiller to use the syrup is that it gives the producer a number of the characteristics of the sugar cane juice, but the syrup may be used at different times of the year, not just at harvest time.
The final way is to turn the juice into sugar and molasses (molasses is a by-product of the sugar making process). The sugar is sold as a sweetener and the molasses is used for making the rum. Making rum from molasses is by far the most common method.
There are a lot of different types of rum are available. There are: Light (White), Amber (Gold), Dark, Aged, Spiced, Overproof and Flavoured.
Now you would think that with rum being such a popular spirit, it would probably have some kind of definition and regulations. Unlike Scotch Whisky and Cognac, rum is as free as the wind and has no regulations stating what one can do or not do.
HOW RUM GOT ITS NAME
“One theory is that when cane juice is boiled under vacuum, sugar crystals are formed and separated from the residual molasses. This sucrose-rich brown syrup mixed with water eventually ferments and becomes diluted alcohol. The raw fiery alcohol, was said to ‘light a blaze’ and provoke unruly rumbustious behavior.”
“Another popular theory is that “rum” came from the genus name for sugar cane, Saccharum, a member of the Plume Grass family. However, various romantics propose that the name ‘rum’ is derived from the rumbullion, rumpus and rumbustion that were essential parts of the drinking experience. Either way, experts fail to agree on the origin of the word.”[1]
SCREECH
Producer: Newfoundland & Labrador Liquor Corp.
Location: St. John’s, Newfoundland & Labrador
Alcohol: 40%
Tasting: Wednesday, November 2, 2011 - 4:00 - 7:00 p.m.
Where did Screech come from? Back in the 1700’s a few of da by’s sailed off to the Caribbean/West Indies with a boat load of salt cod which they would use to trade. Amazingly, on their way back to Newfoundland they just happened to have numerous barrels of rum in their ballasts. Strictly to offset weight issues on the boat I am sure. No drinking was done (nudge nudge). Back in those days, the rum was not the mild 40% that it is today. The vapours coming out of the bottle were significantly higher than 80 proof and they stayed that way for many a year until the government got involved. As they say on the Screech website until government took control of the liquor trade in the early 20th century “the Jamaican rum that was eventually to be known as Screech was a mainstay of the traditional Newfoundland diet.” Yes ‘diet’. You read it right. After all, what beverage goes hand in hand with Newfoundland better than rum? Nothing.
Oh there is a lot to say about this rum. The folklore about the name, for one. It gets a bad rap, for two. And… it is not swish, for three. Let’s tackle this one by one.
The name:
Now if you know any Newfoundlanders you will know that they can tell a story or two … or three (or in my case ten). Aside from our sense of humour, we are surely known for spinnin’ a yarn (Newfanese for ‘telling a story’). The story about how Screech got its name goes something like this: Screech may have continued indefinitely as a nameless rum except for the influx of American servicemen to Newfoundland during World War II.
As the story goes, the commanding officer of the first detachment was taking advantage of Newfoundland hospitality for the first time and was offered a drop of rum as an after dinner drink.” Well after smacking back a bit of the rum this unholy scream came out of his body. Many heard from miles around, so the legend goes. An American Sargeant came to the door and wanted to know what the “ungodly screech” was.[2] Hence… well you can see where it is going from here.
I am not sure where the bad rap started, but I can tell you that Screech is a delicious rum. Sure you can drink it straight, but it also makes a great rum for mixing and, of course, celebrating. Don’t believe what you hear. Come and try it for yourself. You will see why it won a gold medal at the International Rum Festival in 2003 for ‘taste’. You will be pleasantly surprised.
I cannot tell you how many times have I heard “no I don’t want to drink that swish.” Well, it is not ‘swish’. Now I am acquainted with swish, so I know the difference. Swish is made from old rum (or other liquor) barrels. There is always a wee bit of rum left over in the barrels and then you add hot water and let the barrel sit for a bit and then you bottle the liquor. That is swish. Screech is far from that, let me tell you. Come down an’ ‘av a drop of da stuff, me son. We’ll toast to your health and the health of everyone you know.
CSPC: 4622
Price:
$ 27.99 (Minus 10% Winesday discount)
*Price correct at time of printing. Price subject to change without notice.
Old Sam Demerara Rum
Producer: Newfoundland & Labrador Liquor Corp.
(for Edward Young & Co. of London & Liverpool, England)
Location: St. John’s, Newfoundland & Labrador
Alcohol: 40%
Tasting: Wednesday, November 2, 2011 - 4:00 - 7:00 p.m.
Old Sam. Boy this rum brings back many a good memory for me. When I first moved to Alberta I was not able to buy Old Sam. I would get some from home, but when I would run out, I had a hard time finding a substitute. My sister and I have a difference of opinion on which regular demerara rum is our favourite. Mine is Old Sam and Mary Ellen’s is another one, which shall remain nameless. Sorry sis.
Demerara rum is known for having a lot of flavour and that wonderful sweetness that sets it apart from others. It is named after Demerara County and Demerara River in Guyana. Have you ever seen Demerara Sugar or Demerara Style Sugar on the store shelves? They are known for producing a high quality and high flavour sugar. This rum is made from molasses, which is the byproduct of sugar. And when you have molasses made from Demerara sugar, well, you know you have a winner.
This rum is made from a blend of rums where the youngest is quite young, but the oldest is as old as 25 years. Old Sam has a very distinctive taste and flavour. Oh, the froth. We can’t forget about the signature Old Sam froth. Someone said to me once that when this rum mixes with cola, it gets a head on it like Guinness. Well, I wouldn’t say that, but it does pour with a good head. It is said to be the “magical reaction between Old Sam’s secret recipe and the carbonation in the soda”. Man, just describing it I can taste it.
CSPC: 50336
Price:
$ 27.99 (Minus 10% Winesday discount)
*Price correct at time of printing. Price subject to change without notice.
Newfoundlanders’ White Demerara Rum

Producer: Newfoundland & Labrador Liquor Corp.
Location: St. John’s, Newfoundland & Labrador
Alcohol: 40%
Tasting: Wednesday, November 2, 2011 - 4:00 - 7:00 p.m.
There are those who say that white rum isn’t really rum. Well, I am a rum drinker and although I do not drink white rum as much as dark rum, this white Newfoundlander’s Rum took me by surprise. In a good way. I found it had some body and richness to it that I was not expecting. It has an overtone of sweetness to it as well. I know many people use white rum as a mixer, but I found this one to be pleasant enough to just sip. It is a blend of Carribbean rums and is sure to be enjoyed by many… not just Newfoundlanders.
The artwork on the label is a collection of artwork by David Lloyd Blackwood C.M., who is a fellow Newfoundlander and worldwide acclaimed artist. Aside from the rum inside, what is really spiffy about the packaging of this rum is the labeling. There are numerous labels featuring Mr. Blackwood’s art. When you check out the Newfoundlander’s Rum website, you will see the various labels used. We have just two of them shown here on the blog. There may be other products that have this unique way of marketing, but I cannot think of one at the moment.
CSPC: 738625
Price:
$30.99 (Minus 10% Winesday discount)
*Price correct at time of printing. Price subject to change without notice.
Next week Richard and I are heading off to Argentina.
[1] www.appletonestate.com
[2] www.screechrum.com